RE²Counsel
PR Retainer
The biggest reputation decisions rarely wait for a scheduled meeting.
RE² Counsel is a retained advisory relationship — senior strategists on call for the high-stakes reputation decisions, message tests, and judgment calls that don't fit a playbook.
Retained advisory access to BRANDefenders strategists.
See the difference
The same moment, with and without Counsel
No one to call
- High-stakes calls made alone
- No senior perspective on tap
- Reacting without a playbook
A strategist retained
- Direct access to senior advisors
- Counsel before you decide
- A partner who knows your context
Expert judgment on call whenever the stakes are high.
Inside the work
What Counsel covers
Ongoing strategic access to senior BRANDefenders strategists for the decisions that matter.
- 01Retained senior strategist access
- 02Strategic decision support
- 03Message and statement review
- 04Proactive opportunity guidance
- 05Priority response in sensitive moments
Agency services
Agency-style services included with this RE² component
Hands-on execution services that power Counsel. Explore how each one delivers this component in practice.
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Retained Access
Senior strategists on standing call.
- 02
Decision Support
Guidance on high-stakes choices.
- 03
Statement Review
Expert eyes on sensitive messaging.
If you operate it
For operators
Have a seasoned reputation strategist a call away when the stakes are too high to guess.
If you invest in it
For investors
Extend senior advisory across portfolio companies without building the capability in-house at each one.
Keep exploring
More in Audience & Stakeholder
Each component compounds the others. Explore the rest of this layer.
Put Counsel to work
Start with a full RE² Audit and see exactly where RE² Counsel fits in your reputation equity plan.
Get Your RE² Audit