Trademarks
The trademarks, service marks, and brand names owned by BRANDefenders — including the Reputation Equity Engine™, RE² Score™, and RE² Technology™ — and guidelines for referencing them.
BRANDefenders owns and actively protects the brand names, logos, product names, and taglines that identify the Reputation Equity Engine™ and the technology behind it. This page explains which marks are ours and how they may — and may not — be used.
Our Trademarks
The following names, marks, and taglines are trademarks of BRANDefenders and its affiliates, whether registered or claimed under common law. The absence of any name, logo, or tagline from this list does not constitute a waiver of the rights BRANDefenders holds in it.
- BRANDefenders™ — our company name and house brand.
- Reputation Equity Engine™ — our proprietary reputation platform and system.
- RE² — our shorthand word mark for the Reputation Equity Engine and the broader RE² family of products and services.
- RE² Score™ — our composite reputation-equity measurement.
- RE² Technology™ — the underlying technology that powers our platform.
- Reputation Equity™ — our framework for measuring, building, and monetizing brand trust.
- Trust Tax™ — our model for quantifying the cost of eroded reputation.
The ™ symbol indicates a trademark claimed by BRANDefenders. Because the RE² word mark carries a superscript, we generally apply the ™ designation to the full product name it introduces — for example, RE² Score™ and RE² Technology™ — rather than to "RE²" on its own. The ™ designation nonetheless applies to the entire RE² family of marks described above.
Proper Use of Our Marks
When you have permission to reference our marks, they should always be used:
- As adjectives followed by the appropriate generic term (for example, "the Reputation Equity Engine™ platform"), never as verbs, plurals, or possessives.
- In their exact form, without abbreviation, hyphenation, translation, or any change to spelling, spacing, or styling.
- With a trademark symbol (™) on the first or most prominent reference, along with an attribution notice where practical.
Our marks may not be used:
- In a way that suggests BRANDefenders sponsors, endorses, or is affiliated with your product, service, or organization without our prior written permission.
- As part of your own company name, product name, domain name, social media handle, or logo.
- In any manner that is misleading, disparaging, or that dilutes or tarnishes the marks.
Attribution Notice
When referencing our marks in your own materials, please include a notice such as:
Reputation Equity Engine™, RE² Score™, RE² Technology™, Reputation Equity™, and Trust Tax™ are trademarks of BRANDefenders.
Third-Party Trademarks
All other product names, logos, and brands referenced on this website — including search engines, AI systems, and review platforms — are the property of their respective owners. Any such references are for identification and descriptive purposes only and do not imply affiliation with, or endorsement by, those owners or BRANDefenders.
Requesting Permission or Reporting Misuse
To request permission to use a BRANDefenders mark, or to report misuse, please reach out through our contact page. We review every request and typically respond within five business days.