Layer 01 of the RE² Engine
Measurement & Intelligence
Know exactly where you stand
Before you can control reputation, you have to measure it. This is the diagnostic layer of the engine — a full-spectrum read on how your brand is perceived across search, AI, news, and stakeholder channels, quantified into a single defensible score.
4
Components
01
Of 7 layers
4
Disciplines
Why it matters
Why this layer matters
If you operate it
For operators
Leadership teams operate on gut feel and quarterly anecdotes. Without a baseline, you can't prove progress, justify budget, or catch erosion before it costs you deals.
If you invest in it
For investors
Funds underwrite brands they can't actually measure. A quantified reputation baseline de-risks the thesis and exposes hidden liabilities before they hit the cap table.
The components
What this layer includes
Each component is a service you can deploy on its own — or as part of the full engine.
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RE²Audit
A thorough, in-depth diagnostic of how your brand shows up across search engines, AI platforms, review ecosystems, and authority media. Starts at $2,500 per audit — included under a managed service agreement.
- 020–100
RE²Score
A single 0–100 score, built from 7 weighted dimensions, that makes reputation tangible, trackable, and comparable.
- 03#3 / 47
RE²Index
See exactly where you rank against direct competitors and category leaders on every dimension of reputation equity.
- 0424/7
RE²Pulse
Always-on monitoring of sentiment, mentions, and emerging narratives across every channel that shapes perception.
See Where You Stand
The RE² Audit reveals how this layer is performing for your brand today — and what it's costing you to leave it unmanaged.
Get Your RE² Audit