RE²Score
Credit Scoring for Reputation
Reputation runs your pipeline, hiring, and valuation — yet most leaders can't put a number on it.
The RE² Score is reputation's answer to a credit score. Seven weighted dimensions — Search Control, AI Representation, Authority Coverage, Narrative Quality, Trust/Review Signal, Volatility/Risk, and Commercial Influence — roll up into one number leadership and boards can actually act on.
Your reputation, quantified into one score you can move.
See the difference
The same moment, with and without Score
A gut feeling
- Progress is anecdotal and unprovable
- Budget is impossible to justify
- Erosion goes unnoticed until it's costly
A single number
- One defensible 0–100 score
- Tracked over time with clear deltas
- Tied directly to the work we do
A metric you can report to the board and improve every quarter.
Inside the work
What Score covers
A single 0–100 score, built from 7 weighted dimensions, that makes reputation tangible, trackable, and comparable.
- 01Composite 0–100 reputation equity score
- 027 weighted sub-dimension breakdowns
- 03Quarter-over-quarter trend tracking
- 04Threshold alerts when dimensions move
- 05Board-ready score summary
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Score Dashboard
Live composite score with dimension drill-downs.
- 02
Trend Report
Historical movement and projected trajectory.
- 03
Benchmark Context
How your score reads against category norms.
If you operate it
For operators
Give leadership one number to rally around — and a way to prove reputation work is moving the needle quarter over quarter.
If you invest in it
For investors
Track reputation equity across a portfolio the same way you track financial health. Compare companies on a consistent scorecard.
Keep exploring
More in Measurement & Intelligence
Each component compounds the others. Explore the rest of this layer.
Put Score to work
Start with a full RE² Audit and see exactly where RE² Score fits in your reputation equity plan.
Get Your RE² Audit