RE²Recovery
Crisis Communications
Damaged reputation doesn't heal on its own. It compounds — in the wrong direction.
When equity is already damaged, RE² Recovery takes over. It's a crisis-communications discipline built to contain the active situation, correct the record across search and AI, and rebuild trust faster than organic recovery ever could.
A crisis-specific track for brands with damaged equity.
See the difference
The same moment, with and without Recovery
Equity eroding
- Negative results dominate the page
- Trust and pipeline keep slipping
- Every week makes it harder
Equity rebuilding
- A focused crisis-recovery track
- Negative narratives displaced
- Trust and trajectory restored
Reverse the slide and rebuild the trust you've lost.
Inside the work
What Recovery covers
A dedicated crisis track that contains active damage and rebuilds equity on an accelerated timeline.
- 01Crisis containment and command structure
- 02Search and AI record correction
- 03Stakeholder and media communications
- 04Sentiment recovery tracking
- 05Post-crisis equity rebuild plan
Agency services
Agency-style services included with this RE² component
Hands-on execution services that power Recovery. Explore how each one delivers this component in practice.
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Crisis Command
Experienced team running the response.
- 02
Record Correction
Fixing what search and AI are saying.
- 03
Rebuild Plan
Structured path back to a healthy score.
If you operate it
For operators
Get an experienced command team and a clear plan when everything is on fire and minutes matter.
If you invest in it
For investors
Limit the valuation impact of a crisis event and demonstrate active risk management to LPs and acquirers.
Keep exploring
More in Protection & Crisis
Each component compounds the others. Explore the rest of this layer.
Put Recovery to work
Start with a full RE² Audit and see exactly where RE² Recovery fits in your reputation equity plan.
Get Your RE² Audit