RE²Valuation
Brand Valuation
Reputation is on your balance sheet whether or not anyone has priced it.
RE² Valuation converts your score and its trajectory into a financial figure — modeling reputation's influence on pipeline, conversion, retention, and risk into a number boards and acquirers can underwrite.
We translate reputation equity into a dollar figure.
See the difference
The same moment, with and without Valuation
Unpriced asset
- Reputation equity left as a blank
- No number for the board or buyers
- Value you can't claim in a deal
A dollar figure
- Reputation translated to value
- Defensible in diligence and at exit
- A multiple you can point to
Put a credible number on the asset you've been building.
Inside the work
What Valuation covers
A defensible dollar valuation of your reputation equity for boards, M&A, and investors.
- 01Reputation equity valuation model
- 02Revenue and pipeline influence attribution
- 03Risk-adjusted equity figure
- 04Board and investor presentation
- 05Scenario and sensitivity analysis
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Valuation Model
Reputation equity expressed in dollars.
- 02
Attribution Analysis
How reputation drives revenue and risk.
- 03
Board Presentation
The number, defensibly packaged.
If you operate it
For operators
Defend every dollar of reputation investment with a credible, board-ready valuation of the asset.
If you invest in it
For investors
Price reputation equity into the model so it shows up in valuation, not just in the pitch.
Keep exploring
More in Valuation & Business Case
Each component compounds the others. Explore the rest of this layer.
Put Valuation to work
Start with a full RE² Audit and see exactly where RE² Valuation fits in your reputation equity plan.
Get Your RE² Audit