We build the car. You win the races.
Every AI platform will sell your agency a dashboard and a referral link. BRANDefenders gives you the engine, the pit crew, and honest pricing you can build a real business on. Refer the work, resell it, or own your region.
Why this is different
Most partner programs hand you a login.
You get a dashboard, a commission around twenty percent, and the job of explaining the numbers to your client yourself. If the client asks who does the actual work, the answer is you.
We are not a dashboard vendor with a partner page. We are the constructor. Bring us a client and you get the RE²: The Reputation Equity Engine intelligence, our analysts, and our delivery team, while you keep the relationship and the win.
| Platform programs | BRANDefenders | |
|---|---|---|
| What you get | A dashboard | Intelligence, strategy, and a delivery team |
| Your economics | ~20% of a tool subscription | 15% residual, or up to 30% wholesale |
| Who does the work | You do | We do |
| Do they tell you their margin | No | Yes, published |
| Can you own a market | No | Regional partners can |
| Do you know the numbers before applying | No | Yes, they are below |
Platform programs
- What you get
- A dashboard
- Your economics
- ~20% of a tool subscription
- Who does the work
- You do
- Do they tell you their margin
- No
- Can you own a market
- No
- Do you know the numbers before applying
- No
BRANDefenders
- What you get
- Intelligence, strategy, and a delivery team
- Your economics
- 15% residual, or up to 30% wholesale
- Who does the work
- We do
- Do they tell you their margin
- Yes, published
- Can you own a market
- Regional partners can
- Do you know the numbers before applying
- Yes, they are below
Three ways to partner
Refer it, resell it, or own your region.
Referral partner
Authorized
Point us to the race.
- 15% residual commission, for the life of the client's initial agreement
- On a $6,000/month client, that is $900 a month, every active month
- Every referral protected by deal registration
Reseller
Preferred
Drive our car.
- 25% off list, earning up to 30% on deals you register and work
- RE² intelligence, playbooks, and analyst support feed your team
- Full delivery behind the scenes, with no headcount added
Exclusive · by invitation
Regional
Own the team.
- Our best price, at the 30% ceiling
- Exclusive rights to RE² managed services in your territory
- We do not sell direct there. It is your market to build.
The full program
Published requirements. Published pricing. No surprises at renewal.
Most programs will not tell you what they charge or expect until you are on a sales call. Here is the whole thing.
| Authorized | Preferred | Regional | |
|---|---|---|---|
| What it is | Referral partner | Reseller | Exclusive regional partner |
| You earn or save | 15% residual commission | 25% off list, up to 30% via deal reg | 30% off list, our best price |
| Reduced-margin services | Lower published rate | Lower published rate | Lower published rate |
| Deal registration | 120-day protected window | Protected window plus up to 5 pts, capped at 30% | Territory-protected |
| Entry requirement | Approved application, 1 RE² certification | 2 certified seats, 3 active accounts, revenue floor met 2 consecutive quarters | Invitation only. 2+ consecutive quarters at Preferred with floor met, clean delivery record, then exclusivity fee plus territory commit |
| Trailing-90 revenue floor | None | $30,000 | Territory commit |
| RE² intelligence engagements per quarter | 1 | 4 | 6 |
| Support | Portal and docs | Named partner manager, analyst hours, pitch support | Dedicated delivery pod plus direct leadership access |
| Co-marketing | Case study support | Co-branded assets | Named market launch support |
Authorized
- What it is
- Referral partner
- You earn or save
- 15% residual commission
- Reduced-margin services
- Lower published rate
- Deal registration
- 120-day protected window
- Entry requirement
- Approved application, 1 RE² certification
- Trailing-90 revenue floor
- None
- RE² intelligence engagements per quarter
- 1
- Support
- Portal and docs
- Co-marketing
- Case study support
Preferred
- What it is
- Reseller
- You earn or save
- 25% off list, up to 30% via deal reg
- Reduced-margin services
- Lower published rate
- Deal registration
- Protected window plus up to 5 pts, capped at 30%
- Entry requirement
- 2 certified seats, 3 active accounts, revenue floor met 2 consecutive quarters
- Trailing-90 revenue floor
- $30,000
- RE² intelligence engagements per quarter
- 4
- Support
- Named partner manager, analyst hours, pitch support
- Co-marketing
- Co-branded assets
Regional
- What it is
- Exclusive regional partner
- You earn or save
- 30% off list, our best price
- Reduced-margin services
- Lower published rate
- Deal registration
- Territory-protected
- Entry requirement
- Invitation only. 2+ consecutive quarters at Preferred with floor met, clean delivery record, then exclusivity fee plus territory commit
- Trailing-90 revenue floor
- Territory commit
- RE² intelligence engagements per quarter
- 6
- Support
- Dedicated delivery pod plus direct leadership access
- Co-marketing
- Named market launch support
How you keep your level
Every quarter we review the same scorecard with you: revenue, active accounts, retention, RE² intelligence volume, and certification. Miss the floor and you get a full quarter to recover, with our help. Miss it again and you step down one level. You can earn it back. We do not drop partners for one slow quarter.
The honest part most partners hide
We tell you our margin.
Some of our services run on thin margin. Content removal is the big one, because it is hard, specialized work with little room in it. So the partner rate on those services is lower than on everything else, and we publish it.
You will always know the number before you sell it, never after. No blended rates, no clawbacks, no margin surprise at invoice time. We would rather tell you the truth about the hard services than quietly pay you less on them.
Your clients are yours
Register the deal. It is protected.
The question every agency asks a fulfillment partner, out loud or not, is whether we are going to take the client. Here is the mechanism, not the promise.
Register an opportunity in the partner portal and you get a 120-day protected window on that client. We will not pursue it, accept it direct, or hand it to another partner during that window. Preferred partners also earn up to 5 additional points on a registered deal, capped at our 30% ceiling. First registration wins. The rules are published, and we do not make exceptions for large deals or favored partners.
Code Yellow
When it is a crisis, it routes straight to us.
When a client hits a real crisis, you do not want to be improvising. Our Code Yellow protocol routes urgent reputation threats straight to our senior team, fast. Your client is protected, and you are the partner who had the right answer ready.
Crisis work always comes to us directly. It is the one thing we never ask a partner to carry alone.
We build the car. You own the team.
For a small number of partners, we grant exclusive rights to the RE²: The Reputation Equity Engine managed services in a defined territory. No other partner sells there. We do not sell direct there. It is yours to build. You are the team owner. We are the constructor: we build the car, we design the engine, and we field the driver. You take the win, and you keep winning without rebuilding the garage every season.
The math on a real market
Take a single metro. Sell managed plans from $3,500 to $15,000 a month. We deliver every one.
Year 1
12 clients
~$72,000/mo in client revenue, roughly $259,000 in gross margin, with no analyst hired and no delivery team built.
Year 2
28 clients
~$182,000/mo in client revenue, roughly $655,000 in gross margin as the team scales.
Your growth is not capped by your own delivery capacity, because you do not deliver. We do.
How it works
We size the territory together
Not by population, but by qualified accounts: the businesses in your region that fit the RE² ideal client profile, weighted for market conditions. Your commit is a fraction of that potential.
You commit to a monthly minimum
Ramped across the first twelve months so you are not carrying a mature number in month one, and tied to the pace at which we onboard new clients so you are never penalized for growth we could not staff fast enough.
You pay an exclusivity fee
Non-refundable, credited against your first three months. It is how we know a territory is going to someone who will build it.
You keep it by hitting the number
Miss a quarter and you can make it whole, twice in any twelve months. The third miss converts to non-exclusive automatically. We do not renegotiate this, and that is the point. It is what protects the partners who do hit their numbers.
What stays with us
RE² intelligence products, which we sell globally and direct. Existing clients and named accounts. Multinationals headquartered outside your territory. And all Code Yellow work. Every carve-out is listed in the agreement before you sign, not discovered afterward.
Not ready for a territory yet?
Ask about Right of First Refusal. No fee, no commit, and first look at every inbound lead in your region. Hit the numbers for two quarters and we will invite you to the Regional conversation.
By invitation · Preferred track record required
Regional is earned, not bought. We grant exclusive territories only to partners with a proven Preferred track record, because an exclusive market goes to someone we have already watched deliver. Start as a Preferred partner, hit your numbers, and Regional opens up.
Built for agencies
Made for the agencies their clients depend on.
Your clients already trust you with their growth. RE² gives you the reputation intel and strategy to steer it, a high-value service you can lead with confidence that deepens every relationship, raises your fees, and makes your agency the one they can't afford to leave.
Transparent terms
Clear commission and pricing, agreed in writing before you start.
Confidential by default
Your clients and your relationships stay protected, always.
Apply to partner
Tell us about your agency.
We approve partners before we discuss terms, and we do not approve everyone. Saturating a territory hurts the partners already doing the work. If you are a fit, we will walk you through the levels and help you pick a starting point.
- Refer the work, resell it, or own your region
- RE² intelligence, playbooks, and analyst support
- Published pricing for standard and reduced-margin services
- Full RE² delivery support behind the scenes