Resources

Frequently Asked Questions

Everything you need to know about how we protect, build, and grow brand reputation across search and AI.

RE² Engine Overview

Layer 01 · Measurement & Intelligence

Layer 02 · Building & Brand

Layer 03 · Amplification & Demand

Layer 04 · Protection & Crisis

Layer 05 · Reporting & Visibility

Layer 06 · Audience & Stakeholder

Layer 07 · Valuation & Business Case

Pricing & Engagement

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Our team is happy to walk you through how the RE² Engine applies to your brand.

Frequently Asked Questions

RE² Engine Overview

What is the Reputation Equity Engine (RE²)?

What are the seven layers of the RE² Engine?

What is the RE² Score?

Do I have to buy the entire engine, or can I start with one layer?

How is RE² different from traditional PR, SEO, or ORM?

How do I get started?

Layer 01 · Measurement & Intelligence

What does Layer 01 · Measurement & Intelligence do?

Who is the Measurement & Intelligence layer for?

What is RE² Audit — Brand Intelligence?

What is RE² Score — Credit Scoring for Reputation?

What is RE² Index — Market Benchmarking?

What is RE² Pulse — Social Listening?

Layer 02 · Building & Brand

What does Layer 02 · Building & Brand do?

Who is the Building & Brand layer for?

What is RE² Blueprint — Strategic Planning?

What is RE² Narrative — Brand Storytelling?

What is RE² Content — Content Marketing?

What is RE² Positioning — Brand Positioning?

What is RE² Foundation (new) — Owned Platform?

Layer 03 · Amplification & Demand

What does Layer 03 · Amplification & Demand do?

Who is the Amplification & Demand layer for?

What is RE² Amplify (new) — Paid Media?

What is RE² Convert (new) — Conversion Optimization?

What is RE² Lifecycle (new) — Lifecycle Marketing?

Layer 04 · Protection & Crisis

What does Layer 04 · Protection & Crisis do?

Who is the Protection & Crisis layer for?

What is RE² Shield — Reputation Management?

What is RE² Recovery — Crisis Communications?

What is RE² Compliance (new) — Regulatory & Privacy?

Layer 05 · Reporting & Visibility

What does Layer 05 · Reporting & Visibility do?

Who is the Reporting & Visibility layer for?

What is RE² Report — Executive Reporting?

What is RE² Dashboard — Analytics Dashboard?

Layer 06 · Audience & Stakeholder

What does Layer 06 · Audience & Stakeholder do?

Who is the Audience & Stakeholder layer for?

What is RE² Trust Map — Audience Segmentation?

What is RE² Advocate — Influencer Marketing?

What is RE² Counsel — PR Retainer?

What is RE² Constituency (new) — Generative Engine Optimization?

What is RE² Inference (new) — AI Brand Audit?

Layer 07 · Valuation & Business Case

What does Layer 07 · Valuation & Business Case do?

Who is the Valuation & Business Case layer for?

What is RE² Valuation — Brand Valuation?

What is RE² Due Diligence — M&A Due Diligence?

Pricing & Engagement

How much does BRANDefenders cost?

How does pricing work at BRANDefenders?

What are typical pricing ranges?

Are there any setup fees?

Do you offer packages or individual services?

What payment terms do you offer?

Still have questions?