RE²Index
Market Benchmarking
Your score means more when you can see it next to everyone you compete with.
The RE² Index positions your score within a competitive set. You see who controls the narrative in your category, where rivals are vulnerable, and which dimensions represent the fastest path to overtaking them.
We place your equity against the competitive set.
See the difference
The same moment, with and without Index
No context
- You can't tell strong from weak
- Competitor moves go unseen
- No proof of category leadership
Ranked in category
- Benchmarked against direct competitors
- Your position is unmistakable
- Gaps become a growth roadmap
Know precisely where you rank, and what it takes to lead.
Inside the work
What Index covers
See exactly where you rank against direct competitors and category leaders on every dimension of reputation equity.
- 01Competitive set definition and scoring
- 02Category percentile ranking
- 03Dimension-by-dimension gap analysis
- 04Competitor vulnerability mapping
- 05Share-of-voice comparison across search and AI
Agency services
Agency-style services included with this RE² component
Hands-on execution services that power Index. Explore how each one delivers this component in practice.
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Index Ranking
Your position within the defined competitive set.
- 02
Gap Analysis
Where competitors lead and where they're exposed.
- 03
Opportunity Map
Highest-leverage moves to climb the index.
If you operate it
For operators
Know whether you're winning or losing the reputation race in your category, and exactly where to attack.
If you invest in it
For investors
Benchmark a target or portfolio company against its real competitive set to validate (or challenge) the market-position thesis.
Keep exploring
More in Measurement & Intelligence
Each component compounds the others. Explore the rest of this layer.
Put Index to work
Start with a full RE² Audit and see exactly where RE² Index fits in your reputation equity plan.
Get Your RE² Audit