Fractional CMO Services
Senior marketing leadership on demand
Get the strategic direction of a seasoned CMO without a full-time hire. We provide retained marketing leadership that steers strategy and guides your team.
Senior leadership
Direction
Engagement
Overview
What this service does
Many organizations need senior marketing leadership but not a full-time executive salary. A fractional CMO provides the strategic direction, prioritization, and executive judgment of a seasoned marketing leader on a retained basis.
We embed as your marketing leadership, setting strategy, prioritizing investment, guiding your team, and bringing executive counsel to the table, scaled to what your business actually needs.
Where it fits
Part of the RE² Engine
Fractional CMO Services sits in RE² Counsel because on-demand marketing leadership is a retained advisory relationship. It's the senior-strategist access that defines the Counsel component in Audience & Stakeholder.
Explore RE² CounselHow it works
A clear, repeatable process
Immersion
We learn your business, goals, and team to lead from an informed position.
Strategic Direction
We set marketing strategy, priorities, and investment direction.
Ongoing Leadership
We guide execution and provide executive counsel on a retained basis.
Inside the work
What's included
Get the strategic direction of a seasoned CMO without a full-time hire. We provide retained marketing leadership that steers strategy and guides your team.
- 01Retained marketing leadership
- 02Marketing strategy and prioritization
- 03Team guidance and oversight
- 04Executive counsel and reporting
- 05Investment and channel direction
Proof
Leadership without the overhead
“We got executive marketing direction we couldn't have afforded to hire full-time.”
Retained CMO-level leadership that set strategy and steered the team.
FAQ
Common questions
- How much time do we get?
- Engagements are scaled to your needs, from a few days a month to deeper involvement.
- Will you manage our team?
- We provide leadership and guidance to your team and vendors as part of the retained relationship.
- How does this fit the RE² Engine?
- It is the RE² Counsel component, retained senior advisory in Audience & Stakeholder.
Keep exploring
More services in RE² Counsel
Other agency services that power this RE² component.
Ready to put Fractional CMO Services to work?
Talk to our team and see how Fractional CMO Services fits into your reputation equity plan.
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