Social Media Marketing
Turn audiences into advocates
Third parties carry your reputation further than you can carry it alone. We build organic social and advocacy programs that earn genuine engagement and amplification.
Reach
Engagement
By advocates
Overview
What this service does
Organic social media is where a brand earns advocacy, the amplification that happens when real people carry your message for you. It is slower than paid, but the equity it builds is more durable and more trusted.
We build organic social programs grounded in your narrative: content that earns engagement, community management that builds relationships, and advocacy that extends your reach through the people who believe in you.
Where it fits
Part of the RE² Engine
Social Media Marketing fills the RE² Advocate component. Advocates and third parties carry equity further than a brand can alone, and organic social is where that advocacy is cultivated inside the Audience & Stakeholder layer.
Explore RE² AdvocateHow it works
A clear, repeatable process
Social Strategy
We define platforms, content pillars, and an advocacy approach tied to your narrative.
Content & Community
We produce organic content and manage community to earn genuine engagement.
Advocacy Growth
We cultivate advocates who amplify your message to audiences you can't reach directly.
Inside the work
What's included
Third parties carry your reputation further than you can carry it alone. We build organic social and advocacy programs that earn genuine engagement and amplification.
- 01Organic social strategy
- 02Content creation and scheduling
- 03Community management
- 04Advocacy and engagement programs
- 05Performance reporting
Proof
Reach beyond our own
“Our audience started sharing our content, and suddenly we were reaching people we never could have paid to reach.”
An organic social program that grew advocacy-driven reach.
FAQ
Common questions
- Is this organic or paid social?
- This is organic social and advocacy. Paid social runs through the RE² Amplify component.
- Which platforms do you manage?
- We focus on the platforms where your audience and advocates actually spend time.
- How does this fit the RE² Engine?
- It fills the RE² Advocate component in Audience & Stakeholder.
Ready to put Social Media Marketing to work?
Talk to our team and see how Social Media Marketing fits into your reputation equity plan.
Talk to Our Team