Market Intelligence
Know the landscape before you move
Good decisions start with an honest diagnostic. We gather market, competitor, and audience intelligence across every surface that shapes buyer perception.
Landscape diagnostic
Competitive picture
Decisions
Overview
What this service does
Market intelligence is the diagnostic groundwork that de-risks every decision that follows. Before you invest in positioning, content, or paid media, you need a clear-eyed picture of the competitive landscape and how buyers actually perceive the category.
We assess competitors, category dynamics, and audience sentiment across search results, AI answers, reviews, and media, then translate the findings into decisions you can act on.
Where it fits
Part of the RE² Engine
Market Intelligence sits under RE² Audit because gathering competitor and market insight is diagnostic work, a full read across search, AI, review, and media surfaces. It is the same discipline that produces your reputation baseline, applied to the wider market.
Explore RE² AuditHow it works
A clear, repeatable process
Landscape Scan
We map competitors, category dynamics, and the surfaces where buyers form opinions.
Signal Analysis
We analyze search results, AI answers, reviews, and media to surface patterns and gaps.
Findings & Recommendations
You receive a clear diagnostic with prioritized, actionable recommendations.
Inside the work
What's included
Good decisions start with an honest diagnostic. We gather market, competitor, and audience intelligence across every surface that shapes buyer perception.
- 01Competitive landscape analysis
- 02Category and market dynamics review
- 03Audience sentiment assessment
- 04Search, AI, and media surface scan
- 05Actionable findings report
Proof
Entering with eyes open
“We finally understood where we actually stood against competitors, not where we assumed we did.”
A diagnostic that reshaped positioning before a single dollar went to market.
FAQ
Common questions
- How is this different from a reputation audit?
- It applies the same diagnostic rigor to the wider market and competitors, not just your own brand.
- What surfaces do you analyze?
- Search results, AI answers, review platforms, and media coverage, the surfaces where perception forms.
- How does this fit the RE² Engine?
- It is powered by RE² Audit, the diagnostic engine at the base of Measurement & Intelligence.
Ready to put Market Intelligence to work?
Talk to our team and see how Market Intelligence fits into your reputation equity plan.
Talk to Our Team