RE²Inference
AI Brand Audit
AI models form an opinion about your brand whether your data supports it or not.
RE² Inference reveals the conclusions models draw about you — even ones you never stated. We audit the web signals, citations, and data footprints that feed those inferences and correct the ones working against you.
We audit what AI models infer about your brand.
See the difference
The same moment, with and without Inference
Guessed wrong
- Models infer from thin, stale data
- Inaccurate or unflattering takes
- No idea what they're saying
Grounded in truth
- We audit what models infer
- Correct the record at the source
- Inferences backed by real evidence
What AI concludes about you matches who you really are.
Inside the work
What Inference covers
A deep audit of what AI models infer about your brand from web signals, citations, and data footprints.
- 01AI inference and association audit
- 02Source-signal tracing
- 03Data footprint and citation analysis
- 04Misattribution and error detection
- 05Inference-correction roadmap
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Inference Audit
What models conclude about your brand.
- 02
Signal Trace
The sources feeding those conclusions.
- 03
Correction Roadmap
Fixing the inferences working against you.
If you operate it
For operators
Find out what AI quietly assumes about your brand, and fix the harmful conclusions before buyers act on them.
If you invest in it
For investors
Uncover hidden AI-driven reputation risk in diligence that traditional research completely misses.
Keep exploring
More in Audience & Stakeholder
Each component compounds the others. Explore the rest of this layer.
Put Inference to work
Start with a full RE² Audit and see exactly where RE² Inference fits in your reputation equity plan.
Get Your RE² Audit