RE²Trust Map
Audience Segmentation
Not all audiences move your reputation equally. Do you know who actually holds it?
RE² Trust Map segments your stakeholders — customers, investors, partners, press, employees, and ranks them by influence on your equity, so effort goes where it moves the score most.
We identify which audiences hold or erode the most equity.
See the difference
The same moment, with and without Trust Map
Audiences unknown
- Every stakeholder treated the same
- Effort spent on low-impact groups
- Key relationships left to chance
Equity, mapped
- Audiences weighted by influence
- Focus on who truly moves equity
- Relationships managed on purpose
Invest where it compounds, with the people who matter most.
Inside the work
What Trust Map covers
A map of every stakeholder audience ranked by how much reputation equity they hold or threaten.
- 01Stakeholder audience segmentation
- 02Equity influence ranking by segment
- 03Sentiment by audience
- 04Engagement priority mapping
- 05Risk-and-opportunity flags per segment
Agency services
Agency-style services included with this RE² component
Hands-on execution services that power Trust Map. Explore how each one delivers this component in practice.
Deliverables
What lands on your desk
Tangible artifacts, not vague promises — each one built to move your reputation equity forward.
- 01
Trust Map
Every audience ranked by equity influence.
- 02
Priority Model
Where to focus engagement first.
- 03
Segment Flags
Risks and opportunities by audience.
If you operate it
For operators
Focus limited time on the audiences that actually move your reputation, not everyone equally.
If you invest in it
For investors
Understand which stakeholder groups drive value (or risk) before and after an investment.
Keep exploring
More in Audience & Stakeholder
Each component compounds the others. Explore the rest of this layer.
Put Trust Map to work
Start with a full RE² Audit and see exactly where RE² Trust Map fits in your reputation equity plan.
Get Your RE² Audit